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Our story · Est. 2013

A family recipe, folded by hand and shared with the nation.

Savouries By Sara platter

Founded in 2013, Savouries By Sara Limited is an award-winning UK manufacturer of premium halal frozen foods, specialising in handcrafted savouries, pastries, chutneys and family meals. Built from a home kitchen into a nationwide brand, the company combines authentic South Asian flavours with exceptional quality, using premium ingredients and HMC-certified meats. With a loyal customer base across the UK, a reputation for consistency and innovation, and ambitions to expand into retail and supermarket distribution, Savouries By Sara has become one of the country’s leading independent halal frozen food brands, driven by a commitment to excellence, authenticity and customer trust.

Sara Rashid is the founder of Savouries By Sara Limited, a nationwide halal frozen food company she built from her kitchen in Leicester in 2013 into an award-winning brand serving thousands of homes across the UK. Known for combining South Asian heritage with premium quality, she has grown the business through consistency, high standards and an unwavering commitment to excellence. Alongside running the company, Sara has built an engaged online community of over 95,000 followers, sharing her entrepreneurial journey with authenticity. Her work has been featured on BBC One, BBC News, BBC Radio, British Muslim TV and The Islam Channel, and she regularly appears as a guest chef, speaker and consultant, collaborating with leading global brands. Beyond business, Sara is passionate about charitable work, using her platform to raise funds and personally deliver aid to communities in need. Whether in the kitchen, the boardroom or on stage, she is recognised for her calm leadership, strategic mindset and purpose-driven approach.

Every samosa is still folded by hand, never by machine. Everything is made fresh, frozen at its peak, and finished in your own kitchen: fry, bake or air-fry in minutes. It's why we're an iftar-table staple every Ramadan, and a freezer essential all year round.

5★
Food Hygiene Rating
2013
Handmade since
One Show featured
95k+
Family community
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Brands Sara has worked with

ShanDeliverooMorrisonsPepsiCoThe Halal Food FestivalMercy to HumanityVisit LeicesterScoville UKUniversity of Leicester School of BusinessShanDeliverooMorrisonsPepsiCoThe Halal Food FestivalMercy to HumanityVisit LeicesterScoville UKUniversity of Leicester School of Business